Strategy Implementation:
1. Keyword Research and Optimization:
o Conducted extensive keyword research using tools like Helium 10, Sellerise, and Brand Analytics to identify high-performing, relevant keywords.
o Included both short-tail and long-tail keywords specific to chemical products and their uses.
o Negative keywords were added to eliminate irrelevant traffic, reducing wasted ad spend.
2. Campaign Structure:
o Separated campaigns into Sponsored Products and Sponsored Brands.
o Created product-specific ad groups to focus on the unique selling points of each product.
o Used Automatic and Manual campaigns to balance discovery of new keywords and precise targeting.
3. Bid Optimization:
o Implemented dynamic bidding strategies to increase bids for high-converting keywords and decrease bids for low-performing ones.
o Used Amazon’s Suggested Bids as a baseline, adjusting bids based on performance data.
4. Ad Copy and Creative:
o Developed compelling ad copy emphasizing key features and benefits, such as purity levels and multiple uses of Ecoxall products.
o Leveraged A+ Content and Amazon Brand Store to enhance brand visibility and customer engagement.
5. Performance Monitoring and Adjustment:
o Monitored campaign performance daily, focusing on key metrics like ACoS, CTR (Click-Through Rate), and conversion rates.
o Made data-driven adjustments to bids, keywords, and ad placements.