AI will continue to fuel competition. Today, it is more crucial than ever to be a master in Amazon Listing SEO! The level of sophistication among Amazon merchants has never been higher. Business owners are in a fiercely competing to integrate artificial intelligence into their operations to gain every advantage possible in SEO. Because of this, Amazon SEO is more important than ever!
This SEO guide offers a 9-step checklist that covers all the SEO-related tips you would need to know in this era of AI-augmented competition, as well as strategies to help you lead the competition.
But first…
What is Amazon SEO?
The crux of a strong Amazon SEO (Search Engine Optimization) is to boost organic search rankings of the products in contrary to non-organic clicks, enhance visibility and increase sales.
Let’s be real on Amazon nearly every search results looks the same and there are numerous expert courses with step-by-step instructions that guarantees to assist new sellers to rank on the first page. As a result- we see thousands of duplicated listings on Amazon.
However, sellers who can strategically leverage PPC and SEO optimization strategies can reap higher benefits, like increased Market Share and revenues.
Written Below is a free 9-Step Checklist for Amazon SEO, to assist you in achieving those goals:
1. CONDUCT PROPER KEYWORD RESEARCH
An effective SEO campaign starts with thorough research on Amazon for keywords and Search terms. Keywords are defined as a single word, or multiple words strung together as phrases and used to boost a product’s discoverability. Search terms are words that customers type into the Amazon search bar while searching for a particular product. These keywords act as the “trigger” for Amazon’s search results.
You may use the best keywords to optimize your Amazon listing in four main areas:
• Title of Product
• Important Product Characteristics
• Description of the Product
• Terms for Backend Searches
2. INDULGE IN SUPERIOR PRODUCT PHOTOGRAPHY
When buyers search Amazon, they are greeted with an array of product photographs. Excellent photos are essential for helping Amazonian consumers decide right away whether to look into a product further. Let’s be clear two persons charging $400 and $1200 for the same product photography can never generate the same result, so choose wisely!
Guidelines for Amazon Images:
• One video and six images work perfectly together.
• Images should be clear, eye catching, and instructive.
• When using a white background, ensure that the product occupies at least 85% of the image space.
• Your first image should stand out from the rest of the competitors
• A resolution of 1000 x 1000 pixels or 500 × 500 pixels is appropriate for improving listing quality.
• Fill the frame with the entire object.
It’s recommended to enhance your product listings (images and A+ premium) with videos, infographics, and images from a lifestyle. These elements grab attention, stop scrolling, significantly reduce returns and customer care issues, and enhance the overall shopping experience.
3. WELL OPTIMIZED TITLES
In around 5–10 seconds, a consumer forms an initial opinion about your product title, much like when they meet someone for the first time. The first five to ten words of up to 200 characters ( in most cases) are the most crucial parts of your listing since they appear first in search results.
• Use your brand name in the headline to boost confidence and brand familiarity.
• Consider purchasers who use smartphones: Due to the narrow screens on smartphones, your title may appear shortened. Start your titles with a brand name, followed by the most crucial keyword.
• Amazon advises creating a title that is clear and concise! (follow your niche recommended title limits)
• Avoid keyword stuffing: Three or four prime keywords are essential, but don’t use too many. (keeping in mind you buyer persona).
4. BULLET POINTS THAT TELL THE TALE OF YOUR PRODUCT
It can be challenging to fit your target keywords into the character limits allowed for the product title in a particular niche. Amazon’s product features section gives you more space to showcase your product’s unique features and help buyers understand how valuable it is.
• A thorough list of crucial characteristics should begin with an advantage that addresses the needs of your intended audience directly in each bullet point.
• Avoid using emoji’s, alt texts or emoticons in the headers of each bullet, (they are against Amazon TOS)
• Include most of the medium- and high-volume long-tail keywords in the bullet points.
• Describe the features of your product in detail by putting yourself in the shoes of the customer.
• Look up the most useful features and commonly asked questions by reading user reviews of similar products. Using this information, you may make your listings more appealing by emphasizing similar attributes.
5. PRODUCT DESCRIPTIONS: DESCRIBE, EXPLAIN, AND REDUCE RETURNS
• Elaborate on your key benefits and features
• Include the long-tail keywords you discovered throughout your keyword research in here.
• Amazon, allows you up to 2,000 characters in your product description to highlight its characteristics and uses.
• Highlight the attributes that set your products apart from competitors. Emphasize your benefits over other people.
• Tell a story. It could be simpler for customers to understand how your product fits into their lives if you
6. FILL IN THE GAPS WITH AMAZON BACKEND SEARCH TERMS
Amazon merchants can provide additional information about their products via the administrative backend of the product page. When you use meta tags in the backend, Amazon finds it easy to assess the relevancy of your product. But never use unrelated keywords that you wouldn’t use on the front end into this section.
Don’t include anything in the back end if you wouldn’t utilize it in the front.
Amazon’s guidelines:
• Respect the maximum text length for the search terms.
• Make use of synonyms to find many keyword incarnations.
• Offer other spellings but avoid using misspellings as much.
• Use abbreviations when appropriate.
• Every character must be lowercase.
• Avoid using punctuation such as “;,” “:,” and “-.”
• Divide words with spaces between them.
• Prevent duplications.
• Eliminate prepositions, and other short words such as “and” “by,” “of,” “the,” or “with.”
7. GAINING THE UPPER HAND WITH A COMPETITIVE PRICING STRATEGY
Consumers go to Amazon in search of competitive pricing, therefore it’s important to research your competitors and adjust your products to fit the needs of your target market. Because Amazon values the entire shopping experience, the prices you choose will affect not just your conversion rate but also the growth of your overall sales. A carefully thought-out pricing plan can provide you the necessary competitive edge.
8. USING AMAZON PPC ADVERTISING TO STRENGTHEN YOUR ONLINE PRESENCE
PPC (Pay per click) has become essential for Amazon merchants, since now on laptop you have more ads, real estate compared to mobile, especially when launching new products. PPC is a useful tool for enhancing your SEO (search engine optimization) strategy.
To achieve the best possible Amazon SEO ranking it is essential to combine Amazon advertising with thorough keyword research and a fully optimized listing, which could increase click-through rates and sales.
Your organic search rankings may eventually grow because of the favorable signals that this more activity sends to Amazon’s system. Additionally, Strategic PPCs ensure that the most relevant audience sees your adverts, increasing the likelihood of conversions and enhancing your product’s performance metrics even further.
9. THE SALES VELOCITY
Sales performance is an important part of Amazon’s SEO strategy. It directly affects a product’s visibility and ranking in search results, starting a domino effect that boosts SEO and the platform’s general functionality.
The Amazon algorithm prioritizes users with strong sales histories because it interprets high sales volumes as signs of popularity and relevancy. Sales growth is matched by an increase in the product’s conversion rate, creating a positive feedback loop that boosts the rating even higher.
Moreover, increased sales often translate into an increase in customer ratings and reviews, two essential elements of Amazon’s ranking algorithm. These elements increase a product’s visibility and plausibility, which raises it up the natural search results list.
TOO OVERWHELMING FOR YOU? This is how ADVSITLE can help!
- Expert Algorithm Knowledge: we have a team of specialists who possess in-depth knowledge of Amazon’s dynamic algorithm, enabling them to design the most effective product listings and advertising campaigns for maximum exposure and profit.
- We design customized programs based on your specific business goals, target market, and product line. This enables you to benefit from newly developing opportunities.
- Cutting-Edge Tools and Analytics: Advistle uses advanced analytics and reporting tools to provide real-time campaign performance tracking and optimization. Making well-informed decisions and continuously improving strategies are made easier by this data-driven process.
- Current Insight: We stay abreast of the most recent consumer trends, marketplace laws, and industry advancements. This ensures compliance and puts your business in a position to seize fresh opportunities.
- Competitive Advantage: By using in-depth competition analysis to identify methods to outperform rivals and gain market share, Advistle has a substantial advantage in the fiercely competitive Amazon marketplace.
WHEN ADVISTLE’S EXTENSIVE EXPERTISE IN ADVERTISING IS PAIRED WITH INNOVATIVE TOOLS AND TECHNOLOGY, THE INDUSTRY IS DRIVEN BY OUTCOMES SUCH AS THESE:
• The average profit growth for our partners year over year was 84%.
• Oversaw sales of $2.7 billion.
• 99.1% Partner Retention Rate
OUR SERVICES:
Advistle Management provides full-service marketing solutions to Amazon. Our team consists of professionals, and former Amazon workers. When you consider all of the ways Advistle Management can help you grow your business, you’ll see why selling on Amazon is significantly more controllable “under the Advistle.”
•Planning for Strategic Growth
• Optimization of Listing Copywriting
• Marketing Administration
• Design by Amazon Creatives
• Client Support
• Posts on Amazon
• Managed Services in Full
What would an extra 67% in organic sales mean for your brand?
